Ellen Mackenzie – Dishing Up Digital School
Fit check
Should You Buy It?
This course may be a fit if…
- Aspiring social media managers seeking a structured learning path
- Freelancers looking to enhance their client management skills
- Individuals craving flexibility and independence in their work life
Skip If
You may want to skip this if…
- Experienced social media managers with established client bases
- Learners looking for advanced technical social media strategies
- Those uninterested in client interaction and relationship management
Verdict scorecard
Qualitative Verdict Scorecard
Editorial fit snapshot based on our review framework.
- Curriculum Depth
- Moderate
- Practicality
- Strong
- Beginner Friendliness
- Intermediate
- Buyer Fit
- Looks straightforward
- Best Fit
- Aspiring social media managers seeking a structured learning path
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Curriculum Deep Dive
To be fair, the course’s initial promise of freedom and flexibility might feel like a marketing buzzword. However, the curriculum is thoughtfully structured into seven modules, each building on the last. The first two modules lay a crucial foundation by addressing mindset and customer journey, which are often overlooked but essential for anyone starting in social media management. As you progress, the course delves into practical aspects like packaging services, pricing strategies, and client acquisition — all critical skills for a budding freelancer.
Technical Mastery & Skills
Does the course equip you with the technical skills needed to thrive? In short, yes. Module Five focuses on content creation, covering everything from writing captions to creating engaging reels and stories. It’s not just about the tools but understanding how to use them to manage clients’ social channels effectively. The course doesn’t stop at content; it also includes systems for managing multiple clients and organizing content, which are indispensable skills for anyone serious about scaling their freelance business.
Learning Experience
The learning experience is robust, thanks to the 60+ video lessons and lifetime access, allowing for continuous learning and revisiting material as needed. The inclusion of eight workbooks ensures accountability and focus, pushing learners to apply what they’ve learned actively. The Insiders Club, with its bi-monthly live streams and Q&A sessions, adds a layer of community and support that can be invaluable for those navigating the challenges of freelance work. That said, the course might feel overwhelming for those completely new to digital marketing.
Final Verdict
Honestly, Ellen Mackenzie’s “Dishing Up Digital School” is a solid investment for those serious about entering the world of social media management. It’s particularly well-suited for aspiring freelancers who want to build a career with flexibility and independence. If you’re ready to commit to a structured learning path and engage with a supportive community, this course could be your launchpad. However, if you’re already well-versed in social media management, you might find the content too basic.
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Reviews follow our independent review methodology.